OrelSan reveals “Défaite de famille” making of

After Basique and Tout va bien, OrelSan revealed the Défaite de famille’s music video.
A cynical song which made a big hit single: in less than four minutes the artist drew a family portrait, throwing in each member’s face their home truths.

For the music video, he depicted this family party. But instead of invited the first to be concerned on shooting, he chose to interpret and parody every members, just to accentuate the irony of the song. He played no less than 27 characters, making a point to show each personality.

Today, OrelSan reveals the making of and takes us behind the scenes of the music video.
« I would like that it looks like a real party. The movie’s story is a child filming a party with her iPhone, and her editing ».

A substantial work, which required tree days of shooting and at least about fifteen hours of makeup.

 

Beth Ditto on the new Zalando’s campaign

For its new publicity campaign, Zalando invites the German athlete Alexandra Wester, the French model Sonia Ben Ammar, the Belgian activist Hanne Gaby but also the American singer Beth Ditto to represent the Spring Summer 2018 Collection.
The advert, directed by Andrew Rothschild, shows the four talents in their different environments, wearing their favourite pieces of the new collection. Beth Ditto appears backstage, as if she was ready to go on stage.

The idea is to reinforce the unique character of women through those strong personalities who celebrate self-acceptance and appropriate their own style.

The campaign’s slogan? « Fashion without limits. Just like you ».