For its new publicity campaign, Zalando invites the German athlete Alexandra Wester, the French model Sonia Ben Ammar, the Belgian activist Hanne Gaby but also the American singer Beth Ditto to represent the Spring Summer 2018 Collection.
The advert, directed by Andrew Rothschild, shows the four talents in their different environments, wearing their favourite pieces of the new collection. Beth Ditto appears backstage, as if she was ready to go on stage.
The idea is to reinforce the unique character of women through those strong personalities who celebrate self-acceptance and appropriate their own style.
The campaign’s slogan? « Fashion without limits. Just like you ».